Strength
Striking a Balance.

Finding his way through uncharted territory is just the sort of adventure that appeals to Roger Troost. With a passion for exploration, having nature underfoot proves to be a source of inspiration and endless discovery.

For Roger, establishing a strong foothold requires equal balance in the four corners of life: "professional, spiritual, social and physical". It is a fundamental principle he hopes to inspire for all associates in his charge. As Morrison Industrial's President, he encourages employees to "Strike that balance. Don't put too much focus on any one area, or the other areas of your life will be compromised".

Roger may be perceived as intense in his direction of 13 branches and Morrison subsidiaries. But in every area of life he applies the same intensity. From exploring nature and the world to enjoying his family and new grandson. From participating in door-to-door food drives and volunteer church activities to improving his golf game or learning salsa dancing - each opportunity is approached with the same enthusiasm.

ROGER TROOST

On Life:
"Enjoy what you do! I expect people to be engaged during their time here."

On Growth:
"I have seen Morrison grow from four locations to thirteen. The most exhilarating portion of my position is watching people grow and develop."

Company Culture:
"We need to have a culture in which every student becomes a teacher and every teacher becomes a student."

Roger Troost
President of Morrison Industrial Equipment
Joined Morrison Industrial 1973
BA, Calvin College, 1973
Member, MLBMA MCFA advisory board member
Runner, Golfer, Explorer
Great Dancer
Alternative Career in a Parallel Universe: Attorney
Northeast Caterpillar Dealer Association Member & Past President
International Management Council Manager of the Year, 1987-88
International Management Council Distinguished Service Award 1985