Jack Morrison
Strategy
It's the way you play the game.
If you agree to play any kind of game with Jack Morrison you can best believe he has already mastered the rules, has mapped out your position and is anticipating his response to your next move before you have even thought about making it.
Understanding strategies is more than an interesting pastime for Jack Morrison. Prior to his role as Executive Vice President at Morrison Industrial Equipment, he worked in each phase of the business during his 44 years with the company. By understanding every position in the organization, Jack has kept a perpetual finger on the pulse.
In addition to his responsibilities at Morrison, Jack has officiated as President of Material Handling Equipment Distributors Association. (MHEDA) is the national trade association and voice of over 800 material handling equipment dealers from all over North America. Jack was also the co-founder and President of Rapidsparts, Inc. a national replacement parts wholesaler. From the start-up of Rapidparts in 1986 to the eventual sale of the company in 1993 to Caterpillar (pre-MCFA), Rapidparts saw its sales grow to $20 million under Jack's presidency.
JACK MORRISON
On Success:
"I believe in two keys to our company success over the past 40 years and still believe this today:
(1) Provide quality service with a sense of urgency and
(2) Charge less than the traffic will bear."
Responding to Customer Needs:
"We still measure our success in response time to customer needs whether it be a service call or getting parts delivered."
"This is why we have opened eleven (11) full sales and service branches throughout Michigan and northern Indiana in order to provide minutes away services."
Being Competitive:
"It is evident when comparing our service labor rates, our rental rates, our parts pricing, etc. we are a low mark-up supplier. We do this not only by maximizing our efficiencies and buying power, but by having the mindset that we do not need large markups to get a fair return on our efforts."
Jack Morrison
Executive Vice President of Morrison Industrial
with company since 1956
BS, St. Joseph's College
Elder, Eastminster Presbyterian Church
Former Trustee of Eastminster Foundation Trust
MCFA advisory board member
Past President of West Michigan Jazz Society
ACBL Master Duplicate Bridge Player
Four Freshman Fan Club Member
