Branch Hours

Monday-Friday7:30am - 5:00pm

Traverse City Branch Photo


Morrison Industrial Equipment
2749 Aero Park Drive
Traverse City, MI 49686-9101

Phone Number



Branch Manager
Tom Purgiel
Service Manager
Steve Fellows
Parts Manager
Penny Fellows
Account Manager
Thomas Speers
Customer Service
Alex Bethke

Forklift Brands

Caterpillar Doosan Jungheinrich Mitsubishi Unicarriers Linde

Serving these counties

AlconaAlpenaAntrimBenzieCharlevoixCheboyganCrawfordEmmetGrand TraverseIoscoKalkaskaLeelanauManisteeMissaukeeMontmorencyOgemawOscodaOtsegoPresque IsleRoscommonWexford

At this location

  • New and Used Material Handling Equipment Sales
  • Warehouse Products, Design and Installation (pallet racking, etc.)
  • Parts, Service and Support for:
    • All makes and models of forklifts
    • All makes and models of Industrial floor cleaning equipment
    • Utility vehicles and personnel-burden carriers
    • MEWPs / Aerial Lifts

Save In Every Season With Morrison

Fork Sale - technician inspecting a fork
Every Winter

Fork & Chain Sale

Dec 1st - Jan 31st

Get Fork Sale Details

Brush, Broom and Battery Sale - under side of floor scrubber showing brush
Every Spring

Brush, Broom & Battery Sale

Feb 15th - Apr 15th

Get BBB Sale Details

Seat Sale - safety belt being fastened
Every Summer

Forklift Seat Sale

Jun 15th - Jul 31st

Get Seat Sale Details

Tire Sale - tech using air wrench on forklift wheel
Every Fall

September Tire Sale

Sep 1st - Sep 30th

Get Tire Sale Details