The Region’s Most Trusted Material Handling Equipment Dealer.
Since 1953.
Our Products and Services
We are a B2B material handling equipment dealer helping local manufacturers, distribution centers, warehouses, and growers move, lift, and store products and materials with greater efficiency and higher productivity to accelerate their success.
New Equipment
Material handling equipment including new forklifts, MEWPs, utility vehicles, reach trucks, and more.
See new equipmentUsed Equipment
Check our inventory of affordable used forklifts.
Browse used equipmentRental Equipment
Rent forklifts, scissor lifts, and other material handling equipment, short and long term.
Go to rental pageForklifts and Equipment Service
Service for all brands of forklifts and other material handling equipment.
Explore our service optionsParts
Parts for all brands of forklifts, industrial floor cleaning equipment, MEWPs, and more.
Jump to parts pageWarehouse Products
Pallet rack, walkie pallet handling, small parts storage, mezzanines, design and installation, and more.
Browse warehouse productsSweepers & Scrubbers
New PowerBoss, Nilfisk Advance, FactoryCat, and Kodiak walk-behind and rider sweepers & scrubbers.
Browse sweeper & scrubbersFleet Management
Systems Analysis® planned maintenance, Total Maintenance & Repair, and/or Maintenance Logistics: MX programs.
Explore our programsForklift and MEWP Operator Training
Forklift operator training courses, online, in-person, and on-site, train-the-trainer, and more.
See our training programsWhy Choose Morrison
We simply make it easier for local businesses to get the material handling equipment, services and support they need to succeed and grow.
Industries We Serve
For over 70 years, Morrison Industrial Equipment Co. has provided specialized material handling solutions to a diverse range of industries. Our experienced team understands the unique needs of each sector and customizes equipment and services to enhance efficiency. Whether it's custom pallet racking for manufacturing facilities, reliable forklifts for warehouses, or ergonomic workstations for manufacturers, we partner with each client to maximize productivity.
At Morrison, we recognize that material flow touches every aspect of operations. An optimized system not only improves output, but also ensures the safety of a company's most valuable asset - its people. Our holistic approach assesses each facility to recommend processes tailored to its infrastructure and workforce. We then design and implement customized solutions leveraging our extensive product catalog. From initial consultation to ongoing maintenance, clients have a single point of contact for their material handling needs.
The trust we have built over decades demonstrates our commitment to value and service. While the products we offer are key, it is our focus on understanding customers that enables fruitful, lasting relationships across industries. We invite you to explore our website and contact us to learn more about how Morrison Industrial Equipment can streamline your material handling operations.
Manufacturing
From craft manufacturing to mass production, manufacturing plants handle raw materials and finished products that need to be moved efficiently during various stages of production. Morrison’s regional service network guarantees minimal downtime via emergency repairs, preventative maintenance and operator training. See recommended manufacturing products
Warehouse & Distribution
The key to success for warehouses and large distribution centers lies in optimizing storage density, material flows, inventory accuracy, and labor productivity. The Morrison Industrial advantage comes from decades of experience tailoring material handling systems and warehouse layouts for maximum productivity. See recommended warehouse products
Agriculture
Forklifts play a pivotal role across agriculture, spanning crop production on farms to food processing and distribution warehouses. Durability and versatility make these lift trucks indispensable for handling all types of loads across rural to commercial environments. Our portfolio of rugged forklifts, telehandlers and utility vehicles empower safe, sustainable operations in outdoor fields as well as indoor facilities. See recommended agricultural products
Lumberyards & Building Supply
Forklifts are vital in lumberyards and building supply stores. They efficiently move heavy materials like lumber, pipes, and bricks, which would be hazardous for workers to move manually. Forklifts safely lift and stack bulky supplies on high shelves. They carefully load customer vehicles as well. By transporting materials that could injure workers, forklifts improve safety. Their speed and reach make organizing inventory more efficient too. From unloading trucks to preparing customer orders, forklifts are indispensable due to their sturdy lifting ability and versatility around the storage yard. See recommended lumberyard products
Construction
Forklifts are critical on construction sites. Their strong lifting ability and maneuverability efficiently moves heavy materials like bricks, lumber, and pipes. Forklifts safely unload deliveries and lift large items to heights for workers. This prevents dangerous manual handling that could injure workers. Forklifts transport materials wherever needed on site, keeping projects on schedule. By lifting thousands of pounds to heights safely, forklifts play an indispensable role in construction operations and worker safety. See recommended construction products
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Full-Service Branch Locations
